AdBenchmarkLab is a market research tool that publishes digital marketing industry averages.
No. Activities such as determining prices for brands, discounting on products, selling products together “bundling”, determining market conditions or determining stock status are not carried out.
At least 5 different companies is needed for the same sector to provide averages.
. Industry averages for a sector won't be visible if that sector's data contains less than 5 companies.
The data is collected automatically via APIs once a month.
The collected data is anonymized by AdBenchmarkLab. Total investments are divided by the total data obtained (impressions, clicks, conversions) and the averages are calculated and shown to members.
The system is updated monthly. It offers monthly, quarterly and yearly averages. It does not provide daily and weekly data.
Google
Meta (Facebook and Instagram)
Tiktok
It is not available at the moment, but the programmatic module will be published in the future.
Currently, accounts based on TL, Euro and Dollar can work under AdBenchmarkLab.
Yes, you can download the results of the averages to your computer in Excel format.
No. AdBenchmarkLab was coded to only read data one-way and save it in its own database. The data is first anonymized and then averaged in our own database.
No changes can be made to your advertising platforms.
No. The data is first anonymized and then averaged in our own database. Any information that can reveal brand names is not shared with any brand.. See: “Frequently Asked Questions > About industry questions and
privacy”.
Yes, you can access the data you’re looking for through a question-and-answer interaction with the AI model on the homepage. Additionally, you can receive a monthly summary of your data, both in written and
audio formats, with industry comparisons provided by the AI.
Yes, The averages are calculated based on the historical data. You can use the industry averages in any way you want.
By using AdBenchmarkLab, you can track media unit cost and gain insights into how your digital marketing costs have changed over the years.
Yes. AdBenchmarkLab distinguishes CPAS from Branding campaigns and calculates their averages separately.
Yes. AdBenchmarkLab supports segmentation by campaign type, objective, and advertising platform.
Yes. Sub-category analysis is available when there is sufficient data volume within each category.
Platform-specific standard metrics are provided, but conversion value and value-based metrics set by the advertiser are not included. The KPI scope varies based on the data structure of the connected platform.
Averages for each level of the funnel are provided.
Yes. Depending on the advertiser’s data structure, analyses can be made at the country, regional, or global level, and this feature will be available by 2026.
Both web and app campaigns are included. There is no integration with third-party sources.
The periodical growth rate of platform-based core metrics is calculated, and sector-weighted inflation is derived using each platform’s share in total investment, providing the overall media inflation rate for
the entire market.
About Google Ads:
Your data will be received automatically at the end of each month.
Google - "Brand Keywords" module will be activated once API connection is successful.
Google - "Generic Keywords" module will be activated once API connection is successful.
It is a module that runs under the Google platform. In this module, the most important word of the brand (or previously determined by the brand) to which the logged-in user is affiliated is compared with the
average of the important words of other companies in the same sector.
Unfortunately no. Data is transferred only by signing a confidentiality agreement with the companies (brands) that own the data.
Data sales will begin in 2026 with the increase in the number of sectors.
With the increase in the number of sectors in 2025, data sales will begin in 2026 without sharing your data.
You can use the data you obtain to compare your own data in your presentations.
Due to data privacy and anonymity principles, custom competitor lists cannot be created or shared at the advertiser's request. Competitors are differentiated and grouped within the sector.
Due to competition law, averages are not provided when an advertiser holds more than 50% of the market share.
The data requested from advertisers includes total impressions, views, clicks, costs, and conversion metrics from advertising platforms.
Data not requested from advertisers includes personal data, customer data (phone, email, and name), revenue or earnings information.
Advertisers upload their data to make comparisons with sector averages on an independent platform, assess their performance, make future predictions, and perform data analytics.
Yes.
Sectoral Questions:
No. In accordance with competition law, no company name is mentioned.
No. Directions such as Tier1 - Tier2 - Tier3 or where a brand will come to the fore are not made.
Sectors are determined according to the brand's own declaration.
Yes. Sub-category analysis is available when there is sufficient data volume within each category.
No, since the brands classified within the sector are anonymous, you cannot compare them with a selected brand. You can only compare it with the industry average.
Data Privacy Questions:
All brand-related data is deleted retroactively. The industry average is recalculated with the deleted data.
The right to withdraw or delete data is included within the scope of the mutually agreed contract.
Data undergoes automatic consistency checks at the API level. The system scans uploaded data for anomalies, duplicates, or outliers. Suspicious or inconsistent data is excluded from benchmarks until verified.
Data is matched based on sectors integrated through APIs, and analyses are performed according to each sector's averages. It is important to note that the data is provided in an anonymized form.
After your data is added to our database via API, it is encrypted using AES-256 and secured over SSH-256 connections.
Our servers are located in Turkey, and we operate in compliance with ISO 27001 and ISO 27701 standards to ensure data privacy and security.
Your data is kept encrypted and anonymous on our servers in Turkey.
About the terms under AdBenchmarkLab:
Each company has its own definition of conversion. Even within the same industry, conversions vary (such as collecting forms or time duration on page). In such cases, a warning is shown in the relevant line on
the panel whose data is not meaningful with AdBenchmarkLab's algorithm.
